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ข้อมูลกฎหมาย/กฎ คำพิพากษา คำสั่งของศาลปกครองสูงสุดในรูปแบบดิจิทัล
The Prohibition of Misleading Advertising
The Prohibition of Misleading Advertising

The Plaintiff, a publisher of a weekly magazine, “Car Today” and “Education Today,” made a statement claiming that the magazines were the bestselling magazine. In “Car Today” magazine, the bestselling claim was based on surveys of magazine sales, but the Plaintiff did not disclose that the surveys were conducted solely in Bangkok metropolitan region, and a period of the surveys was in a small print which it is difficult to read. Most consumers would not read the small print as shown in the magazine. The statement would mislead consumers or the public that “Car Today” magazine had been the No.1 bestselling magazine in Thailand. In “Education Today” magazine, the Plaintiff referred to the survey result of other types of magazines – not an education magazine – to support its bestselling claim, and the statement, “Job Advertisement, Home, and Car Book,” was printed in very small font size. Consumers would be misled that “Education Today” magazine was the No.1 bestselling education magazine. The claim displayed in the Plaintiff’s magazines would materially mislead consumers about goods; as a result, the use of the misleading statement in “Car Today” and “Education Today” magazine violated the Consumer Protection Act B.E. 2522 (1979). The Defendant No.1 lawfully exercised its discretion to issue orders prohibiting the use of misleading advertisement in the Plaintiff’s magazines.




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